The Camera is a technology
that has evolved
from a sealed cardboard box
with a small hole
to draw with light
to a series that encodes digital images and videos through semiconductor sensors and stores them for later reproduction.
While some photographers
invest in the glass of tomorrow
because they think it's the only way
they will shoot to their greatest potential,
others think the industry is all planned
obsolescence.
But whether you believe
in all the bells and whistles or not
the function of your camera
will always be the same
and that's to position it
in the right place
at the right time
to tell a story that goes beyond
time and place.
With the rise of the smartphone
cameras have become not only the most accessible technology
in our modern world
for creating and sharing
meaning
but it has also become the most effective:
your pictures are worth more
than a 1000 words -
they are worth all of the innovation
that has created
a multi-billion dollar industry
a culture of reflective humans
and
an artform that will never die.
