This morning I'm cruising around in my car
listening to a podcast on "Disastertising"
while snapping photos of all the big box stores
whose monolithic signs
are the only form of advertising in the urban built environment
that still exists.
But as I listen and as I shoot
I realize that McDonalds, Walmart, and Dominos
are not the only ones using disastertising
to make it through this pandemic -
we all are -
on social media,
in our daily blogs,
and even at our households -
small business owners,
freelance creatives,
single mothers -
we all are
leveraging disaster
to drive attention
to our websites,
to our pages,
to our inboxes,
to our bank accounts.
So is it wrong
to be using disastertising
right now?
I think not -
because after all
it's really just
business as usual.
Campers parked outside of the Walmart in Socorro, New Mexico
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